Tesla’s European Sales Plummet in April, Deepening Crisis for Elon Musk
Paris, May 3 – Tesla’s sales in Europe have suffered a devastating decline, with key markets reporting double-digit drops in April, further exacerbating the company’s ongoing struggles on the continent.
According to industry data, Tesla’s registrations fell sharply in several European countries:
- France: Down 59%, with only 863 cars sold.
- Sweden: Sales plummeted 81% to just 203 vehicles, amid an ongoing labor dispute.
- Netherlands: A 74% drop, with only 382 cars sold.
- Switzerland: Declined 50%, totaling 227 vehicles.
The only bright spot was Norway, where Tesla’s sales grew 12% to 976 cars.
Tesla’s Model Y, which has been the best-selling car worldwide for two years, has failed to rekindle interest in Europe, despite the launch of the new Juniper variant in March. The company’s first-quarter results were historically weak, with all four Tesla factories shutting down Model Y production in February for retooling, further limiting availability.
Analysts warn that Elon Musk’s political activism and controversial statements may have damaged Tesla’s brand in Europe, where consumer sentiment has shifted away from the company. Tesla’s market share in the EU has shrunk to 8.8%, down from 19.7% in the first quarter.
With Germany and the UK yet to publish their April sales figures, Tesla’s European crisis could deepen further in the coming weeks