Warner Bros. is preparing an extensive global marketing campaign for James Gunn’s upcoming Superman, drawing inspiration from the highly successful promotional strategy behind Barbie. Reports suggest that the studio aims for a wide-reaching, cross-platform campaign that mirrors the approach used for Greta Gerwig’s Barbie, which earned $1.44 billion at the global box office.
With Josh Goldstine’s exit from the film, DC Studios heads James Gunn and Peter Safran are taking the reins of the marketing effort, planning to promote the film across various platforms, from food channels to home renovation shows like HGTV. The trailer for Superman, released earlier this year, has already surpassed 250 million views, marking it as a major hit.
The filmmakers have also assembled a strong promotional team, including Christian Davin, Dana Nussbaum, and John Stanford, to oversee the campaign. DC Studios’ heads have expressed confidence in the team, emphasizing their talent and close collaboration in executing the strategy.
Warner Bros. CEO David Zaslav has shown strong support for the film, backing the campaign with his team, which has previously led successful marketing efforts for films like Kong, Beetlejuice, Wonka, and of course, Barbie. With such high expectations, the Superman marketing campaign looks set to make a significant impact as the film gears up for release.