Netflix has acquired exclusive rights to broadcast live coverage of the 2027 and 2031 Women’s World Cups in the United States, marking a historic first for the streaming giant.
Announced on Friday by FIFA, this deal represents Netflix’s debut in securing full live rights to a major sports competition. FIFA President Gianni Infantino praised the partnership, stating, “As a marquee brand and FIFA’s new long-term partner, Netflix has demonstrated a strong commitment to advancing women’s football.”
The 2027 Women’s World Cup will take place in Brazil, while the host nation for the 2031 tournament is yet to be determined. Possible candidates include England, a joint bid involving other British federations, and the United States.
Netflix’s foray into live sports broadcasting began with notable events such as the boxing match between Mike Tyson and Jake Paul, which drew 60 million live viewers despite technical issues. The platform is also set to broadcast two NFL games on December 25 as part of a three-year agreement for Christmas Day fixtures.
In the UK, the Women’s World Cup is designated as a “crown jewel” event, ensuring free-to-air coverage. The 2023 tournament was shown on BBC and ITV, attracting a peak audience of 12 million viewers during Spain’s victory over England in the final.
Leading up to the 2023 World Cup, Infantino had threatened a blackout in five nations, including the UK, due to what he deemed inadequate offers from broadcasters. Meanwhile, the BBC has confirmed its schedule for the 2025 Women’s Euros, continuing its commitment to showcasing women’s football.