May 28, 2025 3:33 pm
Full News

Jaguar Unveils Radical Type 00 EV, Sparking Debate Over Bold Rebrand

Jaguar has unveiled its highly anticipated Type 00 electric vehicle at Miami Art Week, marking a significant departure from its traditional designs and signaling a bold rebrand. The luxury carmaker, which has faced declining relevance in recent years, used the dramatic launch to reassert itself in the global automotive market.

The Type 00, an all-electric GT priced at over £100,000, has garnered praise and criticism for its striking design. The car was unveiled in two unconventional colors—Miami Pink and London Blue—reflecting its launch city and Jaguar’s British heritage.

Industry Experts React

Jeff Dodds, CEO of Formula E and a former Honda marketing director, described the launch as disruptive and attention-grabbing. “It’s much bigger, bolder, and more disruptive than I imagined. Inspector Morse wouldn’t go near it, but his grandson with a cybersecurity startup might,” Dodds quipped, emphasizing the car’s appeal to younger, affluent buyers.

Motoring journalist Ginny Buckley, founder of Electrifying.com, lauded the Type 00 as the most dramatic car she has seen in her 25-year career. Highlighting its elongated bonnet, monolithic grille, and front-hinged butterfly doors, Buckley noted that the polarizing design aligns with Jaguar’s intent to “make people feel uncomfortable.”

However, some experts, like Richard Exon, co-founder of the ad agency Joint, criticized Jaguar’s marketing campaign. “The teaser video was derivative and disappointing,” Exon said. Yet he praised the concept’s bold aesthetic and urged Jaguar to follow through with its radical vision.

A Gamble on Reinvention

Manfredi Ricca, global chief strategy officer at Interbrand, emphasized that Jaguar’s rebrand is not merely an evolution but a reinvention. “Today’s reality is that more people celebrate Jaguar’s heritage than want its cars,” Ricca said. He noted the challenge lies in converting the buzz into actual sales when the Type 00 hits the market in 2026.

Jaguar chief creative officer Gerry McGovern acknowledged the polarizing nature of the design, stating, “It will make people feel uncomfortable, and it will polarize.”

The Road Ahead

While the Type 00’s reveal has reignited global interest in Jaguar, its success will depend on how much of the radical design makes it to production and whether it can attract the younger, tech-savvy audience it targets. With plans to launch the car in 2025, Jaguar has limited time to prove that this rebrand is more than just an aesthetic gamble.

Related News
Machado, the Venezuelan opposition leader, was released shortly after being arrested
EU will prioritise research, health, education, and climate action for the 2025 budget
100 Days of Interim Government: Chief Advisor Yunus Urges Patience and Unity for Reforms
Cineworld Shuts 6 More Cinemas in the UK, Total Closures Reach 11
Panama Canal Cannot Be Under China’s Control: United States
Two Astronauts Stranded for Nine Months Finally Leave Space Station
Related Posts
Trump Promised ‘No Tax on Social Security’—But the GOP Tax Bill Falls Short
Continued Downtrend in Bangladesh Stock Market Sparks Investor Anxiety
Germany’s Chancellor Promises to Support Ukraine in Producing Long-Range Missiles
Trump’s 5-Step Strategy to Keep GOP Control of the House in 2026
Jakarta Emerges as France’s Leading Arms Client in Southeast Asians
Trump’s Fury with Putin Grows Amid Republican Rift Over Ukraine War
More News

Statement from President Joe Biden on $1 Trillion in Private Sector Investments Under the Biden-Harris Administration

Statement from President Joe Biden on $1 Trillion in Private Sector Investments Under the Biden-Harris Administration When I took office, the pandemic was raging and the economy was reeling. From Day One, I was determined to not only deliver economic relief, but to invest in America and grow the economy from the middle out and […]

India in Talks with US for Combat Vehicles and Fighter Jet Engine Deal

New Delhi, Feb 10 (Reuters) – India is currently in discussions with the United States for the purchase and co-production of combat vehicles, as well as finalizing a fighter jet engine deal, as Prime Minister Narendra Modi prepares to meet President Donald Trump this week. Key Points: Quote from Defence Production Secretary Sanjeev Kumar: “We […]

Saudi Arabia Signs $600 Billion Deal with the United States

Riyadh, May 13, 2025 — Saudi Arabia has signed a massive $600 billion deal with the United States. The agreement was signed in Riyadh by U.S. President Donald Trump and Saudi Crown Prince Mohammed bin Salman. According to the White House, the initial phase of the deal will focus on energy, security, technology, and other […]

Fisherman Rescued Alive After 95 Days Lost at Sea

A Peruvian fisherman who had been lost at sea for 95 days was rescued alive from the Pacific Ocean. Peru’s state-owned news agency, Andina, reported this on Saturday, March 15. The fisherman, 61-year-old Máximo Napa Castro, set out to sea from the coastal town of Marcona on December 7 last year. However, due to stormy […]

Australian Journalist Apologized For Mocking Djokovic

An Australian TV journalist had to express his regret after making fun of Novak Djokovic. Last week, Channel Nine journalist Tony Jones made sarcastic comments about Djokovic to the Serbian crowd outside the broadcast booth at Melbourne Park. At the time, Jones called Djokovic “overrated” and “cannibals.” Jones said at the time, “Welcome back to […]

China and U.S. Trade Chiefs Discuss Tariffs Amid Escalating Tensions

China’s Vice Premier He Lifeng expressed “solemn concerns” over U.S. tariffs and announced plans for “reciprocal” duties during a video call with U.S. top trade chief Jamieson Greer on Wednesday, according to Chinese state media Xinhua. The two officials engaged in a “candid and in-depth” discussion on key economic and trade issues, agreeing to maintain […]

Trump Extends EU Trade Deal Deadline to 9 July

The Voice News: President Donald Trump has extended the deadline for finalizing a trade agreement with the European Union to 9 July. The decision follows a phone call between Trump and European Commission President Ursula von der Leyen, who described the discussion as positive. Last month, Trump imposed a 20% tariff on most EU imports, […]

Innovative Rail Bus Launched in Dubai

Dubai has introduced an innovative rail bus, confirmed by the country’s Roads and Transport Authority (RTA) on Monday. According to the authorities, this new type of bus can reach a maximum speed of 100 km per hour and has the capacity to carry 40 passengers at a time, Gulf News reported. The rail bus is […]

Robbie Williams Reacts to “Forbidden Road” Oscar Disqualification

Robbie Williams has reacted to the disqualification of his song “Forbidden Road” from the Best Original Song category at the 97th Academy Awards. The track, from Better Man, the biographical film about his life, had initially been shortlisted for Oscar consideration but was disqualified after it was found to contain material from another song. The […]

Is Elon musk’s Starlink  coming to Bangladesh?

Starlink Eyes Entry into Bangladesh as Policies Shift SpaceX Officials Visit Dhaka for Negotiations SpaceX, the operator of satellite internet service Starlink, is moving closer to entering the Bangladeshi market. Recent reports reveal that company officials have visited Dhaka to negotiate with the Bangladesh ICT Division and other stakeholders to secure approval for launching services […]