Winning At New Products: Creating Value Through Innovation by Cooper, Robert G.

Winning At New Products: Creating Value Through Innovation by Cooper, Robert G.

USD 6.27 USD
SKU: fHGCb2yw
GTIN: 9780465025787
Condition: Good
Categories: Books & Magazines

Specifications

ISBN9780465025787
Book TitleWinning at New Products
PublisherBasic Books
Item Length9.2 in
Publication Year2011
FormatTrade Paperback
LanguageEnglish
IllustratorYes
Item Height1.2 in
AuthorRobert G. Cooper
TopicGeneral
Item Weight17.3 Oz
Item Width6.1 in
Number Of Pages408 Pages

A nice touch is the illustrated wrapper that protects the cover.

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