Formula 1 has announced an exciting new partnership with Disney’s iconic Mickey & Friends, set to launch in 2026. The collaboration aims to fuse the high-octane world of motorsport with the magic of Disney, delivering a bold, family-friendly experience for fans worldwide.
The partnership will bring together two global entertainment giants—Formula 1 and Disney—united by a shared commitment to creativity, innovation, and storytelling. Through this collaboration, fans can expect a new era of immersive experiences, character-driven content, and themed activations at race weekends across the globe.
“This collaboration is turbocharged by our mutual passion for connecting with audiences in powerful and memorable ways,” Formula 1 said in a statement. “Together with Mickey & Friends, we’re creating new opportunities to engage younger audiences, families, and lifelong fans alike.”
Set to roll out in 2026, the initiative is expected to include exclusive merchandise, interactive fan zones, and creative digital content that blends the adrenaline of Formula 1 with the timeless charm of Disney’s most beloved characters, including Mickey Mouse, Minnie, Goofy, Donald, and more.
The move is part of F1’s broader strategy to expand its global appeal and reach new generations of fans through partnerships that bridge sports and entertainment. For Disney, the collaboration offers another platform to celebrate its legacy of wonder, adventure, and family fun.
With both brands at the top of their game, this partnership promises to bring joy, speed, and storytelling together like never before—turning every race into a magical experience.