Timed to Tackle Drink-Driving: World-First AI Camera Targets Impaired Drivers

A revolutionary AI-powered camera system designed to identify impaired drivers is being trialed for the first time in Devon and Cornwall.
The cutting-edge Heads-Up technology detects road behaviors consistent with drivers under the influence of alcohol or drugs. Once flagged, police stationed further along the road stop the vehicle, engage with the driver, and conduct roadside tests for alcohol or drugs.
Geoff Collins, UK general manager of Acusensus, the company behind the technology, remarked, “We are delighted to be conducting the world’s first trials of this technology right here in Devon and Cornwall.”
Flexible Deployment, Maximum Impact
One key advantage of the Heads-Up system is its mobility. The camera can be quickly deployed on any road within the two counties without prior notice. Drivers are unaware they’ve been detected until officers pull them over for investigation.
“We are all safer if we can detect impairment before it causes an incident that could ruin lives,” Collins emphasized, highlighting the proactive role of this advanced system.
Proven Success, New Application
Acusensus cameras have already proven effective in tackling other dangerous driving behaviors, such as mobile phone use and failing to wear seatbelts. With drink-drivers being six times more likely to cause fatal accidents, police believe the Heads-Up system will significantly reduce road fatalities.
Superintendent Simon Jenkinson, overseeing the extensive 14,000 miles of roads in Devon and Cornwall, stressed the importance of innovative tools. “Our officers cannot be everywhere,” he said. “As part of the Vision Zero South West road safety partnership, we are committed to reducing deaths and serious injuries on our roads. Embracing emerging technology like these cameras is vital in that mission.”
Timely Campaign
The trial aligns with December’s national drink-driving awareness campaigns, reinforcing efforts to address impaired driving during the festive season. Authorities believe the Heads-Up system will play a pivotal role in achieving their goal of zero road fatalities.
As the first-ever trial of this pioneering technology, its success could lead to broader adoption, setting a global benchmark for road safety innovation.