MENLO PARK, California, June 1, 2026 — Meta has announced the global rollout of new subscription services across its three major platforms—Facebook, Instagram, and WhatsApp—marking a significant expansion of its business model beyond advertising revenue.
Under the new initiative, Meta will introduce Instagram Plus, Facebook Plus, and WhatsApp Plus, offering users a range of premium features for monthly fees of $3.99, $3.99, and $2.99 respectively. The subscriptions will be grouped under a broader brand called “Meta One,” which will also encompass future paid services.
Subscribers to Instagram Plus and Facebook Plus will gain access to enhanced profile customization options, exclusive reactions, expanded analytics, and additional content management tools. Instagram users will be able to see how many people repeatedly viewed their stories, create multiple viewer lists beyond Close Friends, keep stories visible for more than 24 hours, browse stories anonymously, and search through viewer lists.
Additional features include animated reactions, custom app icons, personalized bio fonts, and increased limits on pinned posts.
WhatsApp Plus will offer customizable themes, personalized ringtones, expanded chat pinning capabilities, premium stickers, and advanced list-management tools.
Meta emphasized that the new Plus subscriptions are separate from its existing Meta Verified service, which provides identity verification, protection against impersonation, and enhanced customer support through a paid blue-check program.
The company also announced plans to test two AI-focused subscription tiers, Meta One Plus and Meta One Premium, priced at $7.99 and $19.99 per month. Premium subscribers will receive access to greater computing resources, advanced analytical capabilities, and increased limits for AI-generated images and videos. Free access to Meta AI will remain available for general users.
Testing of the AI subscriptions is scheduled to begin next month in Singapore, Guatemala, and Bolivia.
In addition, Meta will launch trial programs aimed at content creators and businesses in Saudi Arabia, Morocco, Thailand, and Bangladesh. The Meta One Essential plan, priced at $14.99 per month, will include a verified badge, anti-impersonation protections, and expanded linking options across websites and social media platforms.
A higher-tier Meta One Advanced subscription, costing $49.99 per month, will provide increased content visibility in Facebook feeds and search results, enhanced Reels engagement tools, automated follower invitations, website link integration for Instagram posts and Reels, advanced analytics, content scheduling, multi-manager account access, and alerts when content is reused by others.
Meta’s Chief Product Officer, Naomi Gleit, said the company plans to add more features to the subscription services over time as it seeks to diversify revenue streams and provide users with greater control and functionality across its platforms.
