March 25, 2025 3:07 am
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20 AAPI-Owned Fashion and Accessory Brands You’ll Want to Discover

With AAPI Heritage Month and the start of warmer weather, it’s the perfect time to refresh your wardrobe with some stylish finds from AAPI-owned fashion, accessory, beauty, food, and home brands. Over the past few years, we’ve seen a shift toward embracing the unexpected, and one thing we can control is where and how we spend our money. Our shopping choices reflect our values, and what we put in our closets can be a powerful way to support diverse and inspiring businesses.

We reached out to AAPI founders in the fashion industry to hear how their heritage and backgrounds have influenced their brands. Their stories highlight the strength, innovation, and resilience of the communities they represent. Whether you’re shopping for a new blouse, shoes, or accessories, we’ve rounded up some amazing Asian-, Asian American-, and Pacific Islander-owned brands that are sure to make a mark in your wardrobe.

One such brand is Maison Miru, founded by Stanford engineer Trisha Okubo, who has always had a passion for jewelry and design. Okubo created Maison Miru to offer versatile pieces that can be mixed and matched according to personal style. The name “Miru,” derived from the Japanese word for “to see,” serves as a reminder to view the world with fresh eyes. One of their most popular items, the “nap earrings,” features flat backs that make them comfortable to wear while sleeping, and they’re also durable enough to be worn in the shower or while swimming. These practical yet stylish earrings have become a favorite of editors and jewelry lovers alike.

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